Consumer Brands

From household names to everyday essentials, these campaigns brought bold ideas to life across TV, print, digital, and social.

Brands include Allegra, Arm & Hammer, First Response, Gold Bond, Spinbrush, Vitafusion, and more.

Vitafusion Simply Good :30 Commercial “Nutrition Made Delicious”

ARM & HAMMER™ “KEEP IT REAL, CLEAN” CAMPAIGN

You respect authority. Really, you do. But you’re not giving up 1800 sq. ft. and a rooftop balcony just because of some silly no pet policy. And you’re certainly not giving up Simba, Snowflake or Sir Pounce. Good thing you have the odor-eliminating, landlord-deceiving power of ARM & HAMMER™ Clump & Seal. It’s guaranteed to keep your home odor-free for 7 days. Coincidentally, that’s how long you’ll have to find a new place if you get caught.

Okay, so maybe you don’t care if your favorite flannel smells like the morning dew on a meadow–but she does. And when you’re this close, details matter. That’s why there’s ARM & HAMMER™ plus OxiClean™ Odor Blasters. While most detergents mask odors, ours blasts them away–because you want her to smell confidence, and not the 8 miles you ran last week.

You got 87 likes on this picture without breaking a sweat. No, you literally didn’t break a sweat because you decided to get ice cream instead. At least you did something healthy that day by brushing with ARM & HAMMER™ Advance White™. It goes beyond cleaning to neutralize acids and balance pH, strengthening your teeth for the future. Lucky for your smile, brushing your teeth is way easier than the gym.

The “Generations” Ad created by myself and award-winning copywriter Frank Fleizach for ARM & HAMMER Laundry Detergent started a ripple effect that inspired a full campaign dedicated to the trusted legacy of the ARM & HAMMER brand, including the creation of its own landing page and a heartfelt “Generations” commercial (a collaboration with Frank Fleizach & Vincent Travisano) featuring the song “Time After Time”.

The “Generations” Campaign

ARM & HAMMER™ “FIND YOUR &” CAMPAIGN

Your body can bounce back from all kinds of mud, sweat, and grime–but what about your clothes? ARM & HAMMER® plus OxiClean™ Odor Blasters powers away the toughest stains and odors. We’re talking Spartan tough. That way you can look and smell your best…until it’s time not to.

The love of your life turned out to be a rescue kitten named Socrates who looks great in stripes. Plus, you found out becoming a new mom doesn’t stink when you have the 7-day odor control of ARM & HAMMER™ Clump & Seal™. Looks like everything is going according to plan.

Spinbrush™ Holiday :30 TV Commercial “Dear Santa”

Spinbrush™ Holiday Magazine Ad