Consumer Brands

From household names to everyday essentials, these campaigns brought bold ideas to life across TV, print, digital, and social.

Brands include Allegra, Arm & Hammer, First Response, Gold Bond, Spinbrush, Vitafusion, and more.

Vitafusion Simply Good :15 Commercial “Nutrition Made Delicious”

The “Generations” Campaign

The “Generations” Ad created by myself and award-winning copywriter Frank Fleizach for ARM & HAMMER Laundry Detergent started a ripple effect that inspired a full campaign dedicated to the trusted legacy of the ARM & HAMMER brand, including the creation of its own landing page and a heartfelt “Generations” commercial (a collaboration with Frank Fleizach & Vincent Travisano) featuring the song “Time After Time”.

Your body can bounce back from all kinds of mud, sweat, and grime–but what about your clothes? ARM & HAMMER® plus OxiClean™ Odor Blasters powers away the toughest stains and odors. We’re talking Spartan tough. That way you can look and smell your best…until it’s time not to.

The love of your life turned out to be a rescue kitten named Socrates who looks great in stripes. Plus, you found out becoming a new mom doesn’t stink when you have the 7-day odor control of ARM & HAMMER™ Clump & Seal™. Looks like everything is going according to plan.

Spinbrush™ Holiday :30 TV Commercial “Dear Santa”

Spinbrush™ Holiday Magazine Ad